The majority of the management, both senior and mid level, had nothing but the companies bottom dollar in interest. From the CEO/COO down to ski team management. I was told by a ski team manager that coaches “should not let their athletes progress too fast because then the parents would realize they needed better coaches and a better mountain”, and that the goal was to keep them long enough to buy a house at northstar and lock them into the vail ecosystem. This same director drove away an alarming number of coaches, predominantly female. There’s no room for misogyny in the ski industry any more. Although apparently Vail/Northstar doesn’t feel the same. The bottom line 100% financially based decision making was an utter disappointment for someone who has put decades into the ski industry. The lack of livable pay or easily accessible and quality benefits for seasonal employees is pathetic. You can’t survive in a ski town with what they pay, and they expect you to dedicate more time than you’re paid for.
Advice to Management: Just give up. Quit. Stop trying.Former Northstar employee (Ski Coach)